OpenAI just made a big splash in the world of online search by deploying ChatGPT Search, an AI extension that turns its famous chatbot into a real search engine. This significant development marks a turning point in OpenAI’s strategy, which now directly attacks Google’s core business.
A new era of online research
The generative AI giant has officially launched its ChatGPT Search extension, now available to Plus and Team subscribers. This new feature allows users to search the web in real time, unlike the classic version of ChatGPT that relied on a fixed database.
The tool promises to be up to 100 times more powerful than GPT-4, combining conversational artificial intelligence and real-time web browsing.
The main innovation lies in its ability to provide contextual and up-to-date answers on various topics such as current events, sports results or stock prices, all accompanied by links to relevant resources.
This approach is revolutionizing the user experience by enabling a more natural and intuitive search along the path opened by Perplexity AI, which has already shown interest in a hybrid approach between chatbot and search engine.
With 250 million weekly users, ChatGPT now has a solid base to shake up the online search market, even though Google still maintains a 90% market share.
A big challenge for Google
The democratization of ChatGPT Search is a major challenge for OpenAI, which must now prove its ability to provide reliable and verified information. The company was mainly concerned with verifying sources and combating disinformation, a critical point in the run-up to the US presidential election.
The offensive has already had an impact on financial markets, with Alphabet (Google) shares falling more than 1% following the announcement. Although Google maintains its dominant position, this OpenAI initiative could redefine the standards of online search.
OpenAI plans to gradually expand access to ChatGPT Search to free users in the coming months, a strategy that could accelerate the mass adoption of this new technology.
By breaking the traditional codes of online search, OpenAI is laying the groundwork for a new era where conversational AI could become the standard for accessing information on the Internet, joining Perplexity’s pioneering vision in the field.
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